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Besides the OTAs, hoteliers can use various digital advertising strategies and channels, like metasearch, to attract potential guests and drive direct bookings. What is metasearch, anyway? Metasearch sites like Kayak and Trivago aggregate the search results of other OTAs so travelers can easily compare … See more We all talk about the elusive guest experience but few understand that the guest experience starts long before check-in. Hotel guests may … See more While the OTAs, metasearch, and retargeting put your hotel directly in front of travelers, the GDSis one of the industry’s most popular B2B … See more If you’ve ever booked travel online, chances are you’ve used one of the big OTAs, or online travel agencies. Popular OTAs like Expedia and Booking.com are marketplaces, just like … See more No matter where your reservations come from, guests need to trust that your hotel will deliver a good value and experience. Reputation … See more Web2) Cost effectiveness and customization. Advertising through digital platforms is often more cost effective than traditional marketing methods. For example, chefs nowadays encourage their customers to post pictures of their food on social media sites, providing free publicity to the restaurant owners. Also, connecting with customers via Facebook, Twitter, … bohn\u0027s nodules baby