Webb行文中涉及的心理学实验除特别说明外均出自塞勒关于心理账户理论的两篇经典文献 Thaler (1985) 以及 Thaler (1999)。 在文章的最后，我会从心理账户理论的模型出发，解释双十一背后的营销逻辑，以及当下流行的面对中产阶级的各种有情怀、有工匠精神的新兴网络电商背后的营销逻辑。 Webb10 okt. 2024 · Richard Thaler has shown in his research how to focus economic inquiry more decisively on real and important problems. His research program has been both compassionate and grounded, and he has established a research trajectory for young scholars and social engineers that marks the beginning of a real and enduring scientific …
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WebbRichard H. Thaler. The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2024. Born: 12 September 1945, East Orange, NJ, USA. Affiliation at the time of the award: University of Chicago, Chicago, IL, USA. Prize motivation: “for his contributions to behavioural economics”. Prize share: 1/1. Webb12 juli 2024 · Impuls Richard Thaler - ekonomia behawioralna w praktyce. Interesująca, wciągająca a miejscami dowcipna książka laureata Nagrody Nobla. Recenzje. ... Jak … WebbW Ebookpoint znajdziesz: Impuls. Jak podejmować właściwe decyzje dotyczące zdrowia, dobrobytu i szczęścia, autor: Richard Thaler, Cass Sunstein, wydawnictwo: Zysk i S-ka Wydawnictwo. Produkt dostepny w formacie: Ebook. Pobierz i … megahack texture pack loader